WE WISH THOSE IMPORTANT TO YOU LUCK AND LONGEVITY THIS LUNAR NEW YEAR, WITH THE NEW JOHNNIE WALKER BLUE LABEL LIMITED EDITION DESIGN.
This year’s vivid design for the new Johnnie Walker Blue Label Lunar New Year limited edition is created by one of the most influential visual artists in the world, Asian-American artist James Jean. The new design for the Year of the Dragon features an innovative and dynamic interpretation of 2024’s Zodiac animal, the noble Wood Dragon.
Regarded as the mightiest of all the Zodiac animals, the dragon is symbolic of life and creativity as well as a portent of future prosperity in traditional Asian culture, echoing the defiant optimism of the Johnnie Walker motto, Keep Walking. In James’ layered illustrations the evergreen Wood Dragon springs from bountiful flora and fauna, and bursts to life with auspicious ambition.
The intricate illustrations surrounding the bottle are matched by the depth of flavour of the liquid inside. A combination of rich and extraordinary whiskies, the fruity notes and wistful hints of smoke convey the centuries of craft behind every bottle.